Rhodes Scholar launches project to fight violence against women

Regine Yau (Malaysia and St Hughs, '01) has founded "The Pixel Project" to help combat violence against women. 

Regina writes:  

The Pixel Project (http://www.thepixelproject.net) is a volunteer-led team taking on the challenge of raising US$1 million for Malaysia’s Women’s Aid Organisation and the U.S.A.’s National Coalition Against Domestic Violence (http://www.ncadv.org) during the biggest global recession ever (according to Alan Greenspan) by taking fund-and-awareness raising into the 21st Century.


We are a worldwide coalition of grassroots activists and volunteers using the power of Web 2.0 to mount a global effort to raise awareness about and hopefully mobilise millions to get involved with ending violence against girls and women. We strongly believe that men and women must take a stand together for the right of women to live a life free of gender-based violence.


Our team is currently scattered across 4 continents, 5 timezones and 10 cities and is supported by Rhodes Scholars from constituencies as diverse as Malaysia, India, Canada, Australia, Singapore and the USA, proving that there are no cultural or social barriers when it comes to this issue.


We aim to raise US$1 million for NCADV and WAO by selling a world-exclusive million-pixel collage of Celebrity Male Role Model portraits online for US$1 per pixel. We have appointed award-winning international photographer Jillian Edelstein (http://www.jillianedelstein.co.uk) as the project’s principal portrait photographer. Jillian’s work includes the iconic Nelson Mandela portrait for the cover of the New York Times magazine.


The philosophy behind choosing positive male role models from different walks of life is to emphasise that men have a major role to play in breaking the cycle of violence against women. The first of our mystery Celebrity Male Role Models who has joined the project is a prominent Nobel Prize Winner.


We are currently looking to appoint an American Rhodes Scholar alumni/a of excellent standing as one of our Trustees and hope that he or she will join us on our mission to cushion the blows of the recession for WAO and NCADV while raising awareness about the issue worldwide.


We are also looking for more volunteers for various teams for those who prefer a less formal role.


For more information, please contact Regina Yau ( Malaysia and St Hughs, 2001), Project Lead at reginacyyau@yahoo.com or info@thepixelproject.net.


The Pixel Project: It’s time to stop violence against women. Together.